Miniso is a global lifestyle product retailer that is the ultimate destination for "interest-driven consumption," operating under the brand motto, “Life is for fun.” The store offers a vast, constantly revolving collection of trendy, aesthetically pleasing, and highly affordable goods, ranging from home essentials, functional accessories, and beauty products to a core focus on pop culture collectibles, plush toys, and blind boxes. Miniso specializes in frequent collaborations with globally renowned IPs, ensuring a treasure-hunting experience that is engaging, joyful, and designed to bring consumers quality, well-designed products without the premium price tag.